Loop Area Retail and Development Strategy Action Plan

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VISION APPROACH The Loop Area will continue to grow The HR&A team set out to create a into a stable and thriving mixed-use visionary plan for the future of The district with a diversity of unique Loop Area, identifying opportunities retail, restaurant and additional for growth through comprehensive offerings. analysis. The heart of the area, The Loop (Delmar from the The HR&A team formally defined The Loop Area Lions to Hodiamont) is envisioned as a as the census block groups within approximately reinvigorated retail and cultural destination one-half mile of the proposed trolley route, which strengthened by an improved array of retail and will run from the Missouri History Museum in Forest restaurant offerings and an enhanced public Park north on DeBaliviere Avenue, turn west at realm. Growth in The Loop will also be driven by Delmar Boulevard, and continue west through the a greater diversity of uses, with denser mixed-use Delmar Loop to Delmar and Kingsland. This area development bringing a new level of vitality to the is roughly bounded by Olive Blvd. /Maple Ave. to area, particularly in the areas surrounding the the north, Union Blvd. to the east, Forest Park Delmar Loop MetroLink Station. Parkway to the south, and Midland Blvd./Wellesley Ave. to the west. The section of Delmar from Delmar Station to DeBaliviere and DeBaliviere to Kingsbury will be To create this plan, the project team first reinvented as a mixed-use neighborhood edge. conducted an in-depth analysis of existing Increased residential development and an conditions, including the local demographic and improved public realm will catalyze the success of real estate market, physical conditions, real estate future retail and provide a foundation for growth potential, and consumer preferences. community revitalization. Significant interventions Following the assessment of existing conditions, the at the future trolley barn and the existing Metro team organized a design charrette to evaluate a garage will be transformational for the area. series of development scenarios for The Loop Area. Based on the selected scenario, the team The area of DeBaliviere from Kingsbury to Forest created a set of retail, development, Park Parkway will become a node of transit- infrastructure, and public realm recommendations oriented development, with new mixed-use to bring the scenario to fruition. Finally, the team buildings and an improved array of retail catering prepared an implementation plan, consisting of a to both local residents and the large number of retail tenanting plan, a governance strategy, and commuters who use the station daily. a public realm interventions strategy. Throughout the process, the team met and consulted with the client group and with a group of key community stakeholders engaged in the project. 1 DLARP&DS ELMAR OOP REA ETAIL LAN EVELOPMENT TRATEGY