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Session 1849 August12,2002 motion, which carried unanimously. Mayor Adams said that the easiest way to rezone property is for the person who owns it to ask for it to be rezoned. The other ways are very difficult. AGENDA #7 (REMOVED FROM #4 CONSENT CALENDAR): UNIVERSITY CITY LOOP SPECIAL BUSINESS DISTRICT 2002/2003 PLAN AND BUDGET: The U. City Loop SBD submits their budget and program for 2003 for Council review as required by law. The activities are substantially similar to the past year with small increases for publications, special events and clean up activity while budgeting less for capital outlay. The University City Loop continues to be one of our stunning successes for which the board members and all other partners should be commended. Mr. Ollendorff recommends acceptance of the 2003 Plan subject to the U. City Loop Board of Directors adding a high- priority goal of reconnecting identification of University City to all programs, activities and publicity obtained for the U. City Loop. Mr. Ollendorff recommends approval of the budget with an added provision that no expenditure item will be approved that doesn't give the University City or U. City name the most prominent status. We must take positive action to assure that every visitor learns and remembers that this beautifully diverse neighborhood is the pride of U. City. Ms. Welsch agrees with Mr. Ollendorff's comments on the utilization of the City's name. What she is concerned about is whether or not that there is a procedure in place where they would need to come and get approval for their budget items. She believes that the business district has been expanding and is doing good work east of Skinker. It is still the U. City Loop now, but it is expanding to the east. She is interested in knowing how Mr. Ollendorff would question their plans or budget items when there is no mention of U. City in a most prominent position. Mr. Ollendorff said that this budget only covers the University City tax proceeds. We have no control over any money in the St. Louis portion or any non-tax money. They have a lot of revenue sources, like from their events and we have nothing to do with those. The City Council can only act on the special property tax and business license fees paid in U. City by U. City businesses and buildings. We have to sign each check. To that extent, they are similar to a city department. The Council has always given them great deference on what they wish to spend their money on. Either I or the Finance Director must countersign every check they write. Responding further to Ms. Welsch's need for clarification, Mr. Ollendorff said that they would identify the purchase of ads, publications, banners, promotional activity, letterhead, printing to be denied if the City's name is not used more prominently. Ms. Welsch said that she had heard that the name was to change to the Delmar Loop. Mr. Ollendorff said that the business district was told to continue using University City's name in a prominent position in all brochures, marketing materials and other advertising. Mr. Ollendorff said that this is the University City Loop, using U. City property tax money that this City Council approves expending and he strongly believes that our name should be attached to this. It is up to the Council whether or not to l0