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Economic Development Retail Sales Tax Board 6801 Delmar Boulevard*University City, Missouri 63130*314-505-8500*Fax: 314-862-3168 QUARTERLY PERFORMANCE REPORT Project Number:Advertising/PR 6010Quarter:2 nd QuarterFY17 Applicant/Sponsor:U City Chamber of Submittal Date:January 30, 2017Name of Person Completing Report: CommerceMary Adams Project Title:U City Chamber of Commerce Activity Progress Narrative. Please describe milestones achieved during this reporting period: Completed and submitted advertising plan for FY17. Conducted a regional promotion of Shop Small Saturday featuring businesses from all corners of U City. Print advertising inserts were delivered to more than 31,000 residences across the region, accompanied by coordinated social and digital media messaging. The campaign’s press release was picked up by Fox 2 News, and four owners of the featured U City businesses appeared in a morning television spot on Black Friday that promoted the more than 800 small businesses of U City, andincluded the educational component of the campaign about why it is important to support local businesses. Ongoing social media campaign development and implementation, and coordination with Loop Marketing and Chamber digital communications. Social Media campaigns are designed to focus on fan and email acquisition, Loop awareness, Olive Link awareness and rotating seasonal events in U City. In November, the seasonal focus was on Shop Small Saturday, Small Business Workshops, and Loop Holiday Events. Other seasonal events for the year will include Lunar New Year, Taste of U City, the Loop Ice Carnival, the opening of Trolley Service, and other U City events of regional interest. Ongoing research into the possibility of securing segments for a week of television coverage in May, 2017, the week prior to Taste of U City. Segments will feature restaurants and promote U City as an exciting, diverse and “happening” spot in the St. Louis area. Other ongoing research includes cost and impact analysis of regional advertising opportunities to draw more attention to the Olive Link, Ethnic Dining Guide, and all business corridors in U City. Working with professional videographer to identify themes and site locations for the production of three videos highlighting U City to be rolled out over 4 month period in Spring 2017. Video footage is scheduled for shooting in mid- February. % Complete:100% complete Budget Performance: EDRST Approved Requested this Previous Funds Cash/Non-Cash MatchRemaining Activity FundsQuarterRequestedExpended this QuarterEDRST Funds $30,000$2,500$1500$20,608.75* Advertising/PR 6010 Additional Information: *Invoices for media buy and ad design totaling $5,391.25were paid directly bythe City in Q2.