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<br /> <br />Economic Development Retail Sales Tax Board <br />6801 Delmar Boulevard * University City, Missouri 63130 * 314-505-8500 * Fax: 314-862-3168 <br /> <br />FY17 QUARTERLY PERFORMANCE REPORT <br />Project Number: 6040 Quarter: Second; October 1, 2016-December 31, 2016 <br />Applicant: Submittal Date: Name of Person Completing Report: <br />Deborah Henderson <br />Midwest Association of Farmers Markets January 31, 2017 <br />Project Title: Marketing, Special Events <br /> <br />and Programs for the Midtown Farmers <br />Market <br />Activity Progress Narrative: <br />WHAT SPECIFIC ACTIVITIES WERE COMPLETED THIS QUARTER: <br />The second quarter of FY17 coincides with the fall and winter months of the farmers market season. With the release of the <br /> <br />EDRST funds we were able to proceed full steam ahead with our programs and activities. <br />ğ ŅǒƓͲ <br /> <br />Chefs Cook Real Challenge Grand Finale:We hosted this event on Saturday, October 8!It was the culmination of <br />ΏƚŅŅƭ ğƷ Ў ŅğƩƒĻƩƭ ƒğƩƉĻƷƭ źƓ ƷŷĻ ŭƩĻğƷĻƩ {Ʒ͵ \[ƚǒźƭ wĻŭźƚƓ͵ <br />ŷĻ ƦǒƩƦƚƭĻ ƚŅ ƷŷĻ ƭĻƩźĻƭ Ǟğƭ Ʒƚ ĭĻƌĻĬƩğƷĻ ğƓķ ĬƩźƓŭ ğǞğƩĻƓĻƭƭ Ʒƚ ƷŷĻ ƩĻƌğƷźƚƓƭŷźƦ ĬĻƷǞĻĻƓ ƚǒƩ ƩĻŭźƚƓğƌ ŅğƩƒƭͳ ŅƩĻƭŷ Ņƚƚķƭ <br />ğƓķ ƌƚĭğƌ ƦƩƚķǒĭƷƭͳ ƷğƌĻƓƷĻķ ĭŷĻŅƭ ğƓķ ƷŷĻźƩ ƩĻƭƷğǒƩğƓƷƭğƌƌ ƭŷƚǞĭğƭĻķ <br />‘Ļ ƭğǝĻķ ƷŷĻ ĬĻƭƷ ŅƚƩ ƌğƭƷƷŷĻ DƩğƓķ CźƓğƌĻ Ǟğƭ ŷĻƌķ ğƷ ƚǒƩ ŅğƩƒĻƩƭ ƒğƩƉĻƷ źƓ …ƓźǝĻƩƭźƷǤ /źƷǤ͵ ŷĻ <br />winner of each monthly <br />Cook-Off in the Multi-Market Season Long Series competed for the Grand Prize at the Midtown Farmers Market. <br />Chefs arrived at Market. The Secret Ingredient was revealed! Chefs shop for market ingredients and <br />then create their dishes. Market Visitors watch the Chefs create, sample the dishes, and then choose their favorites with <br />Patrons could watch the chefs cook and cheer them on to the finish. <br />Bonus Event: Snapple Teacision 2016! Dr. Pepper Snapple, Inc chose our event to host their Teacision 2016. We were the <br />only location in St. Louis where they brought their Branded Snapple Teacision Bus and they spent the day sampling two new <br />natural, fruit flavored teas. It brought a lot of attention to the area. <br />Sullivan Farms Christmas Tree Lot: proud of this accomplishment. Within three short weeks of finding out <br />that the Long Acre Farm produce stand was going to move their business to a new location, we were able to make <br />arrangements for Sullivan Farms to bring their Christmas Tree Lot to the area for the November-December Holiday Season. <br />Customers, residents, market vendors and local businesses were understandably concerned about the potential negative <br />impact the relocation of the long-standing produce business would have on the immediate area. <br />So we rolled up our sleeves and got to work. We cleaned, made repairs, and got necessary inspections and permits. We <br />marketed in the WEW, as well participated in joint Loop marketing efforts. We were met with a very positive response from <br />residents in University City and surrounding communities when we announced that the Sullivan Farms Christmas Tree Lot <br />would be opening Thanksgiving weekend. It remained open for business through December 24. <br />Sullivan Farms contributed to the promotion of their new location in University City by including the announcement in a direct <br />mailer to approximately 500,000 residents in the greater St. Louis region. <br />Special Events: We continued our annual events for families and children. These are great opportunities for us to partner <br />with local businesses, community groups and organizations. Events this quarter included the Halloween Happening and the <br />Holiday Farmers Market <br /> <br />