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ADDITIONAL INFORMATION: IS THE PROJECT ON TARGET TO MEET ECONOMIC DEVELOPMENT GOALS AND OBJECTIVES? As we finish the second quarter of FY17, we are on target with our commitment and work to meet our goals and objectives. We continue to be encouraged by the uptick in market-goer attendance and new vendor interest as we closed out the 2017 e increased awareness about our market was facilitated in a large part by the special events we hosted in the fall and at the end of the season. These events included: The Chefs Cook Real Challenge Grand Finale; the Halloween Happening; and the Holiday Farmers Market. They brought a lot of additional press and showed people both inside and outside of University City what our farmers market is capable of providing to the community. For example, the season-long Chef Challenge series that MAFM produced at area farmers markets garnered the attention of the Dr. Pepper Snapple Corporation. They wanted to have a presence in the area at an event and we could provide that for them by hosting the Grand Finale of our series at the Midtown Farmers Market. ill not back up to the regular market attendance numbers we had before the Trolley Construction and the Social House II controversy, but we hope to build on this renewed interest going into the 2017 market season An additional item which was a boon to the economic development of both the farmers market as well University City was the opening of the Sullivan Farms Christmas Tree Lot at our market for the November through December holiday season. This very positive addition to the University City business community alleviated the potential negative impact on the market and The Loop by the recent vacating of the premises by the Long Acre Farm produce stand. The Christmas Tree Lot kept customers coming to the market and brought new people to the area. It was a happy place and it smelled really good too! During the third quarter or the time period from January to March 2017, we will focus on the organizational plans for the the time period where seasonal, producer-only markets schedule special events; recruit new vendors and farmers; renew contracts and agreements; repair equipment; apply for grants; and pursue sponsorships. This is what we will focus on this quarter. Our late winter/early spring schedule includes the following: February 11: Vendor information meeting o March 4: Small late winter market o One of our big projects during the third quarter will be to work on our MAT-Pro project. As mentioned above we won an Urban Ag and Non-Traditional Farming Grant from the Missouri Department of Agriculture. The value of this economic development grant is $7500. of the Midtown Farmers Market in University City. Without the continued economic development support offered through the EDRST grants, we would not be able to offer the wonderful benefits of the Farmers Market to University City. Sincerely Deborah Henderson