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Video/Television Coverage Deliverables: production of a minimum of 3 additional videos and television coverage for at least one key City-wide event(s) – estimated spend: $6,000. We’ve received a great deal of positive response to the 3 videos we produced in FY2017 and numerous requests to produce more. The cost to advertise videos on social media in FY2017 was $.02 per view. This is an extremely inexpensive way to fortify regional branding while building a collective library of ad-marketing materials that can be used in a variety of media for multiple purposes in perpetuity. In addition, we will reserve funds for television ads to promote annual city-wide event(s). Specific productions,spend and selection of events will be ongoing and determined in strategy sessions with the City following the procurement and evaluation of bids to provide the greatest possible exposure and advertising value. Strategic Program Development, Plan Implementation, Project Management, Communications and Outreach The Chamber has worked, and will continue to collaborate closely with the City, the Loop Marketing Committee and the business community at large to ensure we are advertising and marketing all noteworthy U City events, and to ensure consistency of brand voice, coordination of multiple ad-marketing efforts, identification of key events, management of contractors and production, quality assurance, and the development and implementation of robust, comprehensive and high-value advertising /marketing for all of U City – estimated spend $10,000. Additional activities include a regional presentation, outreach and attendance at networking events with Explore St. Louis partners to further disseminate marketing materials and regional awareness of U City as a destination location in the greater St. Louis area. The Chamber’s continued involvement in City-wide marketing is critical to achieve the highest impact and highest value promoting the entirety of U City. The Chamber is uniquely positioned to do so, in that we have the expertise and the historical record of creating previous ad-marketing campaigns, as well as brand development, pricing, valuing and analyzing ad-packages and products. All of this is due in part to our cultivated relationships with City staff, the Loop SBD, business owners in every corner of the community and best value vendors in the region. These factors enable us to achieve the highest value and economic efficiency of advertising and marketing efforts that are critically important for attracting and retaining businesses and consumers throughout our City. We have worked, and will continue to work with the City’s marketing firm, ESM Marketing, on press releases and print advertising in ROARS, including the Nov/Dec Special Business edition themed “Shop Local/Give Local,” reinforcing the economic importance of shopping local and supporting small business and non-profits which constitute the grand majority of businesses in our community. Products and progress will be shared with City staff on a regular basis, which will in turn be reported to the EDRST Board and City Council. Please do not hesitate to contact me with any questions regarding this plan. Respectfully submitted, Mary Adams, Executive Director, University City Chamber of Commerce (314-337-2489; mary@ucitychamber.com