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Session 868, ~inutes June 19, 1967 Page 4 volunteer worker this time who miRht be persuaded to work for pay next time - someone who might be in a position to do it, and Mr. Torno answer- ed that he doesn't know of anyone - that everyone he came in contact with was a professional or full time working person. Councilman Lieberman recalled that sometime ago when the Special Events program was presented to the Council and the emphasis was being placed on public relations, at that time tile City Manager had stated that possibly ~.irs. Miller would spend some time in public relations. Ite said the Council discussed in an open meeting the possibility of providing some supplementary funds for the purpose of supplementing ~lrs. ~iiller's efforts with a professional P/R person and the Council, if he remembers correctly, approved up to $4,000 for supplementary P/R people to work with I'~rs. Miller on a professional basis. ~Ie said he doesn't believe this has been done yet, nor has he found it in the budget and since the members of the Council have already approved this he thinks it should be implemented. The City Manager said in connection with that proposal, it was extended, as h~ comprehended' it was much broader than the Festival question, and Councilman Lieberman said that is correct. Councilman Lieberman suggested that the fact should be emphasized that the Council feels additional help on a professional P/R basis is needed for that office and that help ought to be given. Mayor Kaufman said that Mr. Torno has made a good point that sustained continuity is necessary and perhaps at this point the Council can call upon the City Manager to prepare a memorandum in terms of tying this program in on an annual basis and in the memo, of course, reference can be made to finances - what monies would be needed to implement it. ~. Torno said he thinks this program was important from a public re- lations standpoint from the City and he thinks if it is carried on again next year (steps have already been started in this direction) it will likewise be important from a public relations standpoint, but he thinks however, the person whose job it will be to give continuity to this (if the City desires to see that this job is done) is someone whose thrust of activities is community organization and not public relations. Councilman Epstein said she thinks that is an excellent point. Councilman ¥~ods said she would like to thank I. fr, Torno again for helping to pull together a very successful Festival out of almost nothing and would like to endorse his statement that the only way to have a success- ful Festival is to have good coordination and that it is a community re- lations effort as well as a public relations one, so she would hope the Council will move on this. Mr. Torno commended ~s. Miller for her extraordinary efforts toward the success of the Festival. Mayor Kaufman, on behalf of the Council, expressed appreciation to Mr. Torno for appearing tonight.