Olive Blvd Urban Land Institute - Technical Advisory Program Final Report

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ULI-St. Louis Technical Assistance Panel Recommendations I-170/Olive Blvd. Joint Redevelopment Task Force Further Actions At the same time the cities are pursuing a joint 353 some streetscape improvements have been redevelopment district, there are other things to do attempted, they are lost in vertical clutter. Much that will help the project succeed:more visible changes are needed. Consider such strategies as traf c calming, pedestrian walkways Kroqrob jriqfmib m^oqkbop+ Look for help and and bike lanes. collaboration with planning, funding and implementing from the St. Louis County Bkclo`b abpfdk nr^ifqv+ Set high standards and Economic Council, the State of Missouri-MODOT, insure that the property owners go fty- fty with the regional East-West Gateway Council of the cities on enforcing them. Good physical Governments, Metro, and Great Rivers Greenway. appearance and long-term maintenance are critical The Panel heard good vibes from people to quality. representing all of these agencies. >iil`^qb ^ ebcqv ^asboqfpfkd _radbq+ Make sure @ob^qb ^ cloj*_^pba wlkfkd `lab clo qeb afpqof`q+ everybody in the region knows about this place; Form-based zoning is a modern land use code that theme it, name it, talk about it, promote it. Make emphasizes appearance and physical form over this location a place people want to come. Put conventional zoning districts. The idea is to make it on the national map for cooperative suburban the place look good and operate ef ciently with redevelopment. greater density to take advantage of the location. Cfka ^ pqolkd `e^jmflk+ The district needs >qqo^`q JbqolIfkh ^ka qo^kpfq*lofbkqba someone (or some organization) with a strong development. Be pro-active with Metro; when vested interest whose force of enthusiasm the time comes for MetroLink to move westward, for the place will catch on. In the Loop, this is make sure the plan includes a MetroLink station Joe Edwards. Elsewhere in University City, it is at I-170 and Olive. On top of that, redevelop the Washington University. With the right booster, a area along transit-oriented development principles similar, lively neighborhood could envelop the that include pedestrians and bikers; it will impress F*.4- Lifsb fkqbo`e^kdb+ Fab^iiv) qefp mboplk lo transit funders.entity should be the leader of the 353 corporation whose main job is to promote this area and try to J^hb eb^sv pqobbqp`^mb fjmolsbjbkqp+ Although pull together parties and incentives. BeneÐ ts of This Approach The Task Force speci cally asked the Panel to address @ob^qfsb ^ka _lia+ This is a very creative move. the bene ts of the two cities working together. The Nobody else has done it and, though it will require Joint 353 District starts when Olivette and University a lot of analysis and planning, it will send a bold City approve the same redevelopment plan that is signal to the national marketplace that says, I-170 focused on design guidelines rather than speci c uses, ^ka Lifsb fp ^ tbi`ljfkd il`^qflk+ Fq$p lmbk clo and can then be carried out by private market forces. business! That signal that will echo happily with local businesses accustomed to dealing with This is the purpose of the 353 law: private fragmented groups in St. Louis County. redevelopment under public control. > kbt t^v lc alfkd qefkdp+ A bi-city collaboration positions the project very favorably in the The cities set the standards; private enterprise makes competition for resources from other agencies and good; everyone pro ts. The cities make their decisions government bodies. They will want to be part of up front, and the 353 corporation carries them out. this experiment and will offer their help because qebv$ii t^kq fq ql pr``bba+ Jlob qe^k qeb prj lc qeb m^oqp+ If University City pursues one plan and Olivette pursues another, Clpqbofkd _ol^a dl^ip+ Working together advances they end up ghting for resources and partner- the overall goals of both cities, including raising ships. In a joint district, instead of competing, the the tax base, increasing the population, and cities will be collaborating, which will be attractive upgrading the image of the study area. to funders, partners and businesses. 9