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Opportunities <br />Programming improvements <br />• <br />can be implemented immediately at low cost <br />– <br />provide proof of concept, build support base, lower risks <br />– <br />Synergies on both expense and revenue sides from <br />• <br />City-District cooperation, closer indoor-outdoor <br />integration <br />Share personnel and expertise <br />– <br />Jointly purchase pool materials and equipment <br />– <br />Better coordinate marketing, management, and <br />– <br />programming; flow users from outdoor to indoor <br /> <br />