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ninety (90) feet, and increased to one hundred twenty (120) square feet if the building frontage of the portion of the building occupied by the business or institution exceeds one hundred twenty (120) feet. Primary signs may be freestanding signs, wall signs, roof signs, window signs, or signs affixed to or painted on canopies or awnings, subject to the limitations stated herein. In the "CC" - Core Commercial District the above may include wall signs perpendicular to the face of the building if erected according the regulations set forth in Section 34-103.4(2)(c). 2. Each business or institution occupying a floor of premises other than the ground floor and having a direct exterior entrance to that business or institution on that floor shall be permitted primary wall or window signs of not more than four square feet. The sign shall only be displayed on the part of the building occupied by that business or institution. If applicable, the business or institution shall be limited to either primary signs or ground floor entrance signs (as described in subsection 3 of this section), but not both. In the "CC" - Core Commercial District the above may include wall signs perpendicular to the face of the building if erected according the regulations setforth in Section 34-103.4(2)(c). 3. In addition, each business or institution with no ground floor frontage other than an entrance on the ground floor shall be permitted to install a single wall sign, window sign or sign affixed to or painted on a canopy or awning, provided the sign does not project beyond the limits of the width of the entrance and the height of the ground floor story. Such sign shall be limited to a gross sign area equal to one and one-half square feet for each foot of building frontage occupied by the entrance up to a maximum of fifteen (15) square feet. Where open letter signs are used, the full area of the enclosing rectangle or circle shall be counted as the gross area of the sign. Where an entrance is shared by more than one business or institution, only one sign shall be installed which shall contain the identification for no more than three businesses or institutions. The term "entrance," where used in this subsection, means the space which is allocated to providing ground floor access from the exterior of the building and which is not part of a ground floor tenant space. In the "CC" - Core Commercial District the above may include wall signs perpendicular to the face of the building if erected according the regulations set forth in Section 34-103.4(2)( c). Section 2. This ordinance shall not be construed to so as to relieve any person, firm or corporation from any penalty heretofore incurred by the violation of Section 34-102 (Definition of Sign, Wall), Section 34-103.4 or Section 34-106.2, nor bar the prosecution for any such violation.