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IMPLEMENTATION <br />3|List of Key Assets <br />Retail Recruitment <br />Retail recruitment materials and efforts <br />To implement the retail tenanting strategy, it <br />should highlight assets in The Loop that are <br />is critical to have an outreach plan that is <br />the most unique or valuable. For instance, <br />thorough and well-coordinated. Currently, <br />significant attention should be given to the <br />available and developable spaces are <br />activity represented by Washington <br />under multiple ownerships, making it difficult <br />University. Marketing materials should <br />for prospective tenants to understand the <br />outline the number of students, faculty, and <br />options available to them.There are a <br /> <br />staff at the University, the annual tuition, the <br />number of tools and facts that must be made <br />geographic origin of students, and the <br />available for this strategy to be successful. <br />percentage living on and off campus. The <br />1|Area Profile <br />trolley and MetroLink are also assets, and <br />location of stations, ridership, and hours of <br />An overview of The Loop will be a crucial <br />operation should be called out in marketing <br />component of retail recruitment marketing <br />materials. Additionally, this section should <br />materials, and must paint a compelling <br />highlight important non-retail anchors in The <br />picture of the area as a vibrant and <br />Loop such as COCA, The Pageant, or the <br />attractive destination. This description should <br />Moonrise Hotel. <br />include basic information such as the size of <br /> <br />The Loop, its location, access points, and <br />other facts. The goal of this profile should <br /> <br />be to paint The Loop as an exciting retail <br /> <br />and cultural destination driven by a vibrant <br />and diverse user group and a set of <br /> <br />valuable anchors and adjacencies. <br /> <br /> <br />2|Existing Retail Profile <br /> <br />A profile of the existing retail market should <br />include data points currently included in The <br /> <br />Loop brochure, such as 140 shops in The <br />Loop, 10 galleries, and 14 entertainment <br /> <br />venues. Beyond that, it is important to <br />describe retail by sector (e.g. 20 apparel <br /> <br />stores) and highlight key anchors (e.g. <br /> <br />Blueberry Hill). <br />17 <br />DLARP&DS <br />ELMAR OOP REA ETAIL LAN EVELOPMENT TRATEGY <br /> <br />