Loop Area Retail and Development Strategy Action Plan

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4|Map of The Loop Area should also be included in the marketing materials. (Analysis uses the intersection of To give potential tenants a spatial sense of Delmar and Skinker as the center point). The Loop, a map highlighting key destinations should be created. These Necessary Resources destinations should include anchors and To manage the retail recruitment effort, it is assets as well as infrastructure. This map can critical that a retail recruitment coordinator be similar to the one produced by the be hired. This person would conduct Special Business District, but should be outreach to tenants that could add to the updated and expanded. quality and character of The Loop as well as 5|Available Space Listing coordinate with landlords who have vacant spaces. This person must have a passion for An additional element of tenant outreach retail and be familiar not only with marketing is a listing with information about prospective tenants, but also with the needs each space that is vacant or soon to be of The Loop Area and its landlords. available. This should include: property size, Marketing materials should be created to floor plans, adjacent tenants, sales price or support outreach efforts. In addition to rent per square foot, lease or sales terms printed materials previously discussed, online and conditions and contact information. links to retail recruitment information should 6|Demographic Breakdown be available through a number of locations, including public agency, quasi-public The table below shows a breakdown of agency, and social media websites. Last, the demographic information that is often of retail recruiter should organize Ñon the interest to tenants and site selection groundÒ events such as broker open houses, professionals. This information should be area walks, or visits to special attractions. regularly updated and should always be included in tenant marketing materials. The various constituents that use The Loop Area generate significant spending potential, Demographic Overview đ-Mile Radius2-Mile Radius 5-Mile Radius 10-Mile Radius Population 1,800 69,900 378,200 983,900 Households 800 29,000 160,600 413,800 Average HH Income $66,300 $67,500 $58,800 $62,600 Median HH Income $44,500 $42,700 $41,700 $47,100 Median Age 32 33 36 38 % with BachelorÔs or higher 67% 45% 33% 30% % Female 51% 53% 53% 53% 18 DLARP&DS ELMAR OOP REA ETAIL LAN EVELOPMENT TRATEGY