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<br />which include: print ads, social media campaigns, and video/television coverage. The deliverables will <br />be provided to the City as part of the reporting process. The plan development, implementation and <br />monitoring will be in collaboration with the City, to ensure high value and reinforced messaging. <br /> <br />The Board discussed the merits of the application and need for increased promotion of the business <br />community. The Loop has strong marketing abilities and the Chamber can assist with promoting other <br />locations in the City. <br /> <br />Mr. Kulhman moved to approve the $50,000 request from the Chamber of Commerce, seconded by Mr. <br />Adegboye. Motion carried unanimously. <br /> <br />b. The Board discussed existing EDRST documents including the application, funding policy document, <br />metrics and evaluation forms. Ms. Williams requested this item to ensure we are making good decisions <br />with good information. She discussed how the process could be improved to include a meeting at which <br />the application was provided to interested applicants. She indicated that additional ways to measure the <br />long term success of a project could be developed. Metrics that quantify projects are critical, such as <br />how much additional revenue is generated for the City. All agreed that it could be hard to establish for <br />intangible type projects such as U City in Bloom plants. It was suggested that better promotion of EDRST <br />funded and completed projects should be undertaken such as posting a sign saying this project was <br />funded by the sales tax. <br /> <br />Board members discussed repeat funding applications and whether or not that could be problematic. Ms. <br />Williams suggested that the Board review the materials and develop suggestions for staff before the next <br />meeting, which is November. <br /> <br />The Board also discussed the joint City Council/EDRSTB study session on the EDRSTB recommended <br />budget. Mr. Adegboye was disappointed in comments from Council about a lack of support for Create <br />Space and seemed to minimize the Board’s role in the budget process. Ms. Williams indicated that her <br />perspective of the meeting was to inform City Council of the EDRSTB’s deliberation process rather than <br />influence City Council. Mr. Kuhlman thought it was important for City Council to understand that the <br />Board’s budget recommendations were made after thoughtful deliberations, using as much objective and <br />scientific analyses as possible. Mr. O’Brien agreed with Mr. Kuhlman and also stated that moving <br />forward the Board should present information to City Council as a unified Board with a collective voice. <br /> <br />Mr. Kuhlman asked staff to provide the Board with the proposed and adopted EDRST budget. <br /> <br />Other Business - NONE <br /> <br />Reports <br />a. Mayor Welsch reported on the City Manager search process and provided an update on the Loop Trolley <br />project. <br /> <br />b. Ms. Riganti reported on items to be considered by Plan Commission included the Hawthorne rezoning. <br />She indicated that the City is still working with the respondent to the Olive and I-170 Request for Proposal. <br /> <br />There being no further business, the meeting adjourned at 5:23 p.m. <br /> <br />Respectfully submitted <br /> <br /> <br />_____________________________________________________ <br />Andrea Riganti, Acting EDRSTB Secretary <br /> <br />2 <br />