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Economic Development Retail Sales Tax Board <br />6801 Delmar Boulevard*University City, Missouri 63130*314-505-8500*Fax: 314-862-3168 <br />QUARTERLY PERFORMANCE REPORT <br />Project Number:Advertising/PR 6010Quarter:3 rd QuarterFY17 <br />Applicant/Sponsor:U City Chamber of Submittal Date:April 27, 2017Name of Person Completing Report: <br />CommerceMary Adams <br />Project Title:U City Chamber of <br />Commerce <br />Activity Progress Narrative. Please describe milestones achieved during this reporting period: <br />Designed, developed, scheduled participants and worked with professional videographers on production of three videos <br />featuring the Arts in U City, Olive Dining Options and Living/Working in U City. The videos feature footage from eight U City <br />businesses and interviews with three business owners. They will be housed on the City, Chamber and Olive Link websites, <br />and can be used in perpetuity for promotional purposes and for presentations to multiple stakeholders, including members <br />of existing residential and business communities, and prospective business owners, developers, and residents.Videos will <br />be completed in Q4. <br />In process of coordinating professional photo shoot of parks, neighborhoods, public art and businesses from all corners of U <br />City. These photos can be used for promotional and advertising purposes. Plans to work with the City in Q4 to determine <br />most accessible photo storage. <br />Held second planning meeting for a commercial realtor tour of Olive Blvd tentatively scheduled for Thursday, May 18. <br />Secured five locations and identified neighboring restaurants to cater at each stop. In process of confirming hosts, catering <br />and developing informational/directional materials, and compiling invitations list. Registration will go up on the Chamber <br />website in Q4. <br /> <br />Ongoing social media campaign development and implementation. Campaigns are designed to focus on fan and email <br />acquisition, Loop awareness, Olive Link awareness and rotating seasonal events in U City. In the winter, the seasonal focus <br />was on the Arts Scene in U City, Small Business Workshops, Olive Dining, Explore the Loop and Taste of U City. Seasonal <br />events for Q4 will include the U City summer calendar events, International Make Music Day/Loop Arts Fest, and other U <br />City events of regional interest. The anticipated campaign featuring the trolley opening in Q4 will be rescheduled to <br />coincide with the true opening. <br /> <br />Secured five television spots on two different television stations featuring five U City restauranteurs the week prior to Taste <br />of U City to promote U City as an exciting, diverse and “happening” spot in the St. Louis dining scene. Secured print <br />advertising featuring participating restaurants in Go! Magazine, Feast digital, StL Today, West End Word and in regional <br />online calendars. <br /> <br />% Complete:100% complete <br /> <br />