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Economic Development Retail Sales Tax Board <br />6801 Delmar Boulevard*University City, Missouri 63130*314-505-8500*Fax: 314-862-3168 <br />QUARTERLY PERFORMANCE REPORT <br />Project Number:Taste of U City6040Quarter:3 rd QuarterFY17 <br />Applicant/Sponsor:U City Chamber of Submittal Date:April 27, 2017Name of Person Completing Report: <br />CommerceMary Adams <br />Project Title:U City Chamber of <br />Commerce <br />Activity Progress Narrative. Please describe milestones achieved during this reporting period: <br />th <br />Planning and design work began in earnest for the 6annual Taste of U City scheduled for May 11, 2017. Design files were <br />created for promotional advertising, fliers were produced, published and distributed, banners were designed, ordered, and <br />scheduled, vendors were vetted, chosen and engaged, tickets were designed, printed and distributed, and restaurant <br />solicitation began.Communications were crafted and issued, and web registration was set up.Invitational/informational <br />postcards were designed and mailed to every restaurant in U City. <br />Thebudget and ad/marketing plan were developed and first round print and digital advertising began. By the end of Q3, 15 <br />restaurants had committed to participation, with follow-ups for other restaurants in progress.The goal is to exceed last year’s <br />number of participating restaurants to 40, to increase regional advertising reach and exceed previous years’ attendance of <br />approximately 450 by advertising earlier and more broadly and rigorously. <br />This popular annual event shinesa positive spotlight on U City and actively promotesour diverse international restaurant <br />scene that is the most extensive in the region. Our continued partnership with Mandarin House Banquet Center for the venue <br />brings greater regional awarenessto the Olive Blvd. corridor and fortifiesOlive Link brandinginitiatives. <br />% Complete:100% complete <br />Budget Performance: <br />EDRST Approved Requested this Previous Funds Cash/Non-Cash MatchRemaining <br />Activity <br />FundsQuarterRequestedExpended this QuarterEDRST Funds <br />Taste of U City$7,000$3,000$0$4,000 <br />6040 <br />Additional Information: <br /> <br />