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University City Chamber of Commerce FY18 EDRST PROPOSED PROJECT(REVISED): CITY-WIDE ADVERTISING/MARKETING/ BRANDINGPROJECT NOTE: This fiscal year, the Chamber of Commerce submitted a request of$36,000 for ACity-wide Advertising and Marketing Campaign and a separate request of $33,000 for Regional Branding and Tourism Attraction. The Economic Development Retail Sales Tax Board (EDRSTB) recommended that the two applications be combined into one City-wide business marketing project, and the funding be reduced from $69,000 to $50,000. The Chamber of Commerceis submitting a revised project summary that meets the intent of the EDRSTB recommendation. A more detailed marketing plan is attached. 1.Program or Project Summary(attach additional sheets if necessary) Description of the Program or Project . In addition to a detailed description of the project, include a summary of the need for the program or project, goals and objectives, partners, and how the program or project meets any City plans or policies. Describe the number of jobs to be createdby the specific request, if any. The Chamber is requesting fundstodevelop and implement advertisingandmarketing initiatives to promote businesses throughout University City.Advertising and marketing are fundamentally importantactivities needed to support businesssuccess,enhance community pride and engagement, and attract visitors,additional consumers,new businesses and residents to our City.Attracting and engaging all of these groupsarecriticalfor business retention and growth, the creation of new jobs, the health of our tax base, and the overall economic stability and sustainability of our community. The Chamber wouldagainliketo developand execute a robust,comprehensiveadvertising and marketing plan that utilizes multiple print and digital media outlets in the St. Louis region in order to capture the attention of as many consumers as possible.With funding, we plan to research, identify and prioritize additional outlets and target populations to broaden awareness and reach of our marketing. We also plan to more fully utilize additional free or cost-effective calendar listings throughout the region to increase both reach and awareness. The marketing plan(attached) identifiesprint, digital, visual and social media marketing products and campaignsto be implemented with the requested funds, including: Visual advertising via the production of at least another three videos to continuing to build a library of marketing materials that can be used in a variety of media for multiple purposes in perpetuity. In addition, we will reserve funds for television adsto promote annual city-wide event(s). Extend ad-marketing reach to target the nearly 3 million tourists who visit St. Louis annually. Advertise businessdistricts throughout U Cityin the St. Louis Visitor’s Guide and Explore St. Louis Convention Centers.Develop a print adfor the St. Louis Visitors Guide (350,000 copies printed annually) and produce 5,000 brochures featuring an All-U City Map and the Olive Link