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Ethnic Dining guideto be distributedin five visitor centersacross the region, patronized by over 175,000 people annually. Additional print and digital campaigns withtheSt. Louis Official Visitor’s Guide and Convention Centers, Explore St. Louis, and additional publications that could include Student Life,West End Word, St. Louis Post-Dispatch/STL Today, and/orother regional publications such as Feast Magazine and Ladue News. Digital and social media marketing campaignsthat push specific U City content to targeted audiences throughout the region.Continue and expand upon campaign content that showcases the best of U City to the greater St. Louis regionthrough professional photos and the production of at least another three videos highlighting U City’s great business community. Use social media to promote seminal annual events such as Loop Holiday events and promotions, Ice Carnival, Taste of U City, and North and South Block Party, to name a few. Define the expected outcomes of the project, milestones and how the project success will be measured . These advertising and marketing campaignswill create a greater awareness of businessesin every corner of U City,fortify City, Loop and Olive branding, and attract consumers and visitors, while supporting the City’s small businesses who can’t afford to advertise on a larger scale. Marketing efforts will highlight the variety and diversity of the U City business community overall, and specifically the Olive Link International District,as a premiere dining,entertainment, and shopping destination for the entire region.Social media campaigns are designed to increase fan and email acquisition, which in turn increase consumer engagement with businesses and community events,and continue to expand the reach of our marketing efforts. The long term outcomes of the project include increased community-wide brand recognition, consumer engagement and awareness of U City as a collection of great business communities;improved business retention, job creation,attraction of new businessand consumers; and increasedrevenues and tax base. Short term outcomesinclude: Increased number of followers and subscribers on all digital platforms Increased awareness of ALL U City businessesand community features Increased awareness and branding of The Olive Linkas a destination location Increased regional awareness and increased attendance at annually recurring U City events Additions to growing collection of visual and print marketing materials Increase in awarenessof U City businessesamong regional residents and tourists