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Economic Retail Sales Tax Board Meeting Minutes November 16, 2017, 4:00pm The Economic Retail Sales Tax Board (EDRSTB) held a meeting at the Heman Park Community Center, 975 Pennsylvania, University City, Missouri on November 16, 2017. The meeting commenced at 4:10 p.m. with the following members and staff being present: Voting Members Present Mark Winer, Chair Kristine Hendrix (arrived at 4:30pm) Robert Kuhlman Brendan O’Brien Robyn Williams Non-Voting Ex-Officio Members Present Shelley Welsch, Mayor Joe Edward, Loop Special Business District Staff Present Andrea Riganti, Director of Community Development Adam Brown, Community Development Specialist Approval of Minutes The approval of the August 17, 2017 minutes was postponed, due to a lack of a quorum at the beginning of the meeting. Old Business The Board reviewed the FY19 EDRST draft application documents and budget calendar. Mr. Winer reminded all that City Council asked for EDRSTB budget recommendations earlier in the budget process and for projects to include more defined metrics and deliverables. The Board agreed that City Council and EDRSTB needs to be in agreement about economic development goals, use of funds, priorities, evaluation criteria, to whom funds could be granted, marketing and more. A joint meeting had been requested for December, but Interim City Manager Adams recommended waiting. Mayor Welsch stated that the new City Manager would be starting on December 28, and suggested a joint meeting be held soon after that. The Board discussed the role of the EDRSTB as advisory to City Council and the need for some independence to be effective in that capacity. Mayor Welsch reminded the Board that membership was enabled by the State so that residents could drive the board. The Mayor worked with Representative Ellinger to expand the board for more citizen involvement. No changes to the schedule or application form were recommended. Ms. Hendrix encouraged additional marketing of the funds to a diverse audience, such as incentivizing women-owned and minority-owned businesses to Olive Blvd. Suggestions were put forth for marketing the fund on social media, website messages, direct mailings, newspapers and banners. The Board discussed programs to incentivize small businesses, including the former forgivable loan and façade improvement loan programs. New Business Ms. Riganti stated that quarterly reports from two entities were available – the Farmers Market and U City In Bloom. Other activities were under way, but no expenses incurred to date for others.