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Special Session 869, Minutes June 26, 1967 Page 25 anything necessarily incorrectly or insufficiently - he is sure the Council is very interested in the progress which might be made and would like to voluntarily put forward their offer of help. The Council can ask what it can possibly do to help further this thing and provide it with the neces- sary vigor. City i~anager }lenry said in that connection, a meeting was held with the Commission about two weeks ago and he believes they brought the members of the Council (at least those w!~o could attend) up to date on the status of various things and since that time with the help of certain Council members a few hurdles have been passed. He reviewed the situation of the University Terrace apartment project, explaining that it is his under- standing the "wheels are now grinding again:' on this matter, and the project is moving along. CouncilmAn Katzen said this is not specifically the area he had in mind. He said his suggestion - just throwing this out for discussion - would be instead of addressing itself to the minut~ of the individual things which are already under commitment, and which will ultimately be worked out one way or another~ perhaps the Council could explore the possibility of changing the basic concept of the entire program, even to enlarging the concept of the area to be included in the Loop and Mall area five or six times its original projected area to be involved. He said he is not say- ing this just to be throwing out an idea per se, but utilizing the prin- ciples of salesmanship ~'If you have a product and want to make it more attractive, you have to change it some way if you find it is not attract- ive in its present form - it has to be changed to make it more marketable - it is seemingly the American ~my to go big - and this bigness and enlarge- ment seems to appeal to developers and seems to be a popular trend." Councilman I(atzen expressed the vi~ that this has been one of the basic limitations - basic difficulties with this whole problem. He said the developers who have shown any interest at all have complained that they had to work within a limited matrix - a small compressed area. He again suggested that it would be advisable to explore the possibility of en- larging the whole plan as far as the Loop development. Councilman Woods said she thinks this was discussed and question has been raised that the Council should show its receptiveness to the idea of making opportunities available for further expansion later to developers who might come in. Councilman Katzen said he was not aware of that, and he said his idea was that the original concept as put forth would embody this immediately~ not as a secondary stage - that is, the package that would initially be offered would include the particular room from the onset as an incentive, more than anything else. The City Manager said in addition to what Councilman Woods has mentioned, the idea of greatly enlarged commercial development, which he thinks is what Councilman Katzen is thinking of, or a co~ercial apartment, he would like to point out there is a very rigid arrangement and he discussed the problems of getting past the Federal authorities, getting assistance, etc. and continued to discuss the matter with Councilman l~atzen. Mayor Kaufman stated the Council will have another session with one of the Urban Renewal Com~ssioners where the subject which Councilman I(atzen has raised will be explored in greater detail.