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or would it be just the hours as they go. He was trying to figure out the costs based <br />on the projects. <br /> <br />Mr. Walker noted the City would be monitoring the cost on a bi-weekly basis by the <br />invoices submitted. He noted that for each phase, Avant has identified the scope of <br />work which was included in Council’s material. <br /> <br />Mr. Price next spoke on item number five, “confidentiality”, as to how the City will <br />monitor as to what Avant gets, stays confidential. <br /> <br />Mr. Crow asked if the City Attorney reviewed the contract; the answer was <br />affirmative. Secondly he asked if the City had any measurements in place for their <br />performance. Mr. Walker noted that he would send Mr. Crow the Avant detail as to <br />how they will measure progress. Next Mr. Crow asked about number three on <br />payment, if the City had already paid the $14,500; the answer was affirmative. Mr. <br />Crow’s last question was about an article he read questioning something <br />operational and the City Manager said he referred it to the public relations company <br />and he wanted to know what part of the contract that would be under. <br /> <br />Mr. Walker noted that the press called the Public Relations company without <br />contacting the City Manager first and Avant has be advised that they need to refer <br />those questions to him. <br /> <br />Ms. Ricci asked for confirmation on the confidentiality question that the City not <br />Avant would disclose anything that was no longer considered confidential as <br />everything else would be public knowledge. <br /> <br />Mr. Walker said he was not sure what specific confidential material Avant would be <br />asking for. <br /> <br />Mr. Glickert asked if a member from Avant could speak to Council in order to <br />answer questions Mr. Price or Mr. Crow had. <br /> <br />City Manager asked Mr. Vogel from Avant Group to speak. <br /> <br />Mark Vogel, Senior Partner of Avant Group located in Olivette. <br />Mr. Vogel addressed a couple of things in general. He said the tactics that are <br />included in the marketing plan are developed and based upon the research which is <br />now beginning, with the Council’s recommendation of potential participants. He <br />noted the terms to the specific tactics that will be recommended will be based upon <br />this research. Mr. Vogel said they have measurement engaged within their process <br />that once a plan is introduced, they will conduct surveys and research among <br />residents. Mr. Vogel said when they do their branding, which was a key element to <br />the assignment and the approach, he said it has to be something that well serves <br />both the internal audiences of the community as well as some of the external <br />audiences. He said they will be working with Mr. Walker in terms of a monthly <br />assignment schedule and provide a monthly report detailing what was accomplished <br />and the results of the activities. <br /> <br /> 3 <br /> <br /> <br />