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<br /> <br /> <br /> <br /> (CITY COUNCIL RETREAT REPORT] <br /> <br /> Priority Initiatives 2010 - 2012 <br /> <br /> The Council then brainstormed potential goal, projects and initaitives within the <br /> focus areas. The goals that are of highest priority are highlighted. <br /> <br /> Sharing Our Story <br /> <br /> • Develop creative electronic media <br /> o Revamp and upgrade website <br /> o Create a user-friendly, comprehensive website to communicate with our <br /> citizens and the outside community <br /> o Use more than just the website for Internet Communication <br /> <br /> • Create a Marketing Plan (by February 2011) <br /> o Detailed resdesign of website <br /> o To whom do we want to market? (Identify key publics) <br /> o Newsletter <br /> o Branding identity; Develop marketing materials <br /> o Market beyond local; Develop media strategies <br /> <br /> • Enact five year action plan that will result in new development and <br /> redevelopment in City infrastructure <br /> <br /> • Make City bike friendly, public transportaiton friendly, pedestrian friendly, and <br /> driving !4n-friendly <br /> <br /> • Market to aging population about advantages of University City; Seek to <br /> increase number of City residents and generate need for high-density <br /> residential development <br /> <br /> • Design and communicate prime amenties that community offers <br /> <br /> • UCity Newsletter <br /> o Publish City newsleter to all homes and businesses every six-to-eight <br /> weeks <br /> o Act today to create next month's community newspaper; Mail to all City <br /> households and continue sending it each quarter <br /> <br /> • Hire PR/marketing firm to work with UCity <br /> <br /> • Hire a dedicatd PR firm today to capture our message and disseminate it on a <br /> regular basis <br /> <br /> • Conduct a Community Visioning Process <br /> <br /> <br /> 8 1PPg~ <br />