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<br />Mr. Crow said it made sense to him that a Task Force should have gone forth with it <br />and then presented it to the Arts & Letters Commission as they have been asked by <br />Council to have discussion and recommendation on anything that dealt with art. <br /> <br />Steve Kraft moved to adopt the new logo and was seconded by Mr. Glickert. <br /> <br />Mr. Price stated he really don’t know what “Neighborhood to the World” meant. He <br />said the previous logo he knew what that was. Mr. Price said University City is on the <br />top with the original logo but it is like a secondary thought with it being on the bottom <br />of the new logo. Mr. Price said before, you would know you were entering the City. <br />He said right now he does not know how ‘Neighborhood to the World” invites people <br />to come. <br /> <br />Mr. Crow stated the City has a logo thought out by their predecessors. He said it was <br />well thought out, one that seemed to be inclusive and was called upon by the Council <br />and residents they asked to serve on the Arts and Letters Commission. Mr. Crow <br />stated it needed to go to the Arts and Letters Commission and then come back to <br />Council. <br /> <br />Ms. Carr noted another issue was whether it was a violation of a copy-right. also <br />She <br />wanted people to know she lived in University City and put the tag line should have <br />been placed somewhere else. <br /> <br />CITIZEN COMMENTS: <br />Elsie Glickert, 6712 Etzel <br />Ms. Glickert said she liked the new logo and felt it was very appropriate. She noted <br />that when she walked around the pool she felt it was the Neighborhood to the World. <br />She said it should have gone to the Arts & Letters Commission for recommendation <br />and then to the Council for approval. <br /> <br />Mr. Sharpe noted that when he had gone to the branding unveiling and had thought <br />the Council would have had some kind of a vote. He agreed that Council should <br />have had a discussion and vote. <br /> <br />Ms. Carr said the cost of the branding was not very high, a little over $10,000. She <br />said Mr. Crow was correct in sending it back to Arts and Letters and felt that there <br />should be some kind of intimacy in developing the City’s brand. She said Council <br />should have had the opportunity to vote on it. Ms. Carr stated that it took her coming <br />on to the Council to bring it to Council’s attention and to take responsibility and <br />authority, <br /> <br />Mayor Welsch stated the Council voted on the branding when it approved the money <br />for the marketing firm. She said that Avant interviewed over 157 residents and asked <br />them what makes University City special and what should be conveyed in the logo. <br />Mayor Welsch noted that every member of Council had the opportunity from October <br />of 2011 to March of 2012 to ask for an update or a vote that was not scheduled and <br />no one had conveyed anything. <br /> <br />Mr. Kraft asked Ms. Pumm to read the motion and Ms. Pumm said the motion was to <br />adopt the logo as presented by the Avant Marketing Group. <br />7 <br /> <br />